WINTER SALE - 30% OFF EVERYTHING. NO CODE NEEDED!
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    Born in Seoul and raised in Houston, Hyden graduated from the University of Chicago with a degree in Biology with the intent on becoming a doctor. Instead, he dipped his toes in a variety of jobs including fitness training, retail sales and management consulting. Unhappy with his life trajectory, Hyden took a chance (a crazy one) and applied to a reality showed called Fear Factor and won. Hyden took his winnings, moved to New York and began working on what he really wanted to do - design clothes.

    Hyden has been the creative head of his label since 2008. The Hyden Yoo collection is developed for every man for every day and every night. Hyden has also since started the easily accessible streetwear brand Standard Issue. Hyden now lives in Venice, CA and designs out of his studio in DTLA. Hyden is a lover of the many multicultural cuisines, art and people LA has to offer. Hyden Yoo contributes a percentage of all sales to the many local and global foundations that support humans and make the world a better place.

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