HYDEN YOO IS THE CREATOR AND FACE OF HIS NAMESAKE LABEL. THE BRAND IS KNOWN FOR SUBTLE DETAILING, EXCEPTIONAL FIT, CLEAN LINES, AND AN INTELLECTUAL INSPIRATION, ALL BUNDLED AT ACCESSIBLE PRICE-POINTS. ESTABLISHED AS A COMPLETE MENSWEAR COLLECTION IN 2008, HYDEN YOO CAN NOW BE FOUND AT PREMIERE RETAILERS THROUGHOUT NORTH AMERICA, AND ASIA.

ORIGINALLY FROM TEXAS, HYDEN YOO INITIALLY ENROLLED IN A CAREER PATH THAT OTHERS CHOSE FOR HIM AND GRADUATED FROM THE UNIVERSITY OF CHICAGO WITH DEGREES IN BIOLOGY AND EAST ASIAN STUDIES. AFTER WORKING STINTS AS A CALCULUS TEACHER, TENNIS AND FITNESS COACH, A RETAIL SALESPERSON AT BANANA REPUBLIC, AND EVENTUALLY, AS A MANAGEMENT CONSULTANT IN CHICAGO, HYDEN ACCOMPLISHED SOMETHING PEOPLE ONLY IMAGINE TO DO. HE ENTERED THE REALITY GAME SHOW CONTEST, FEAR FACTOR, AND WON.

HYDEN THEN DID WHAT DREAMERS ONLY HOPE TO DO: HE USED THE WINNINGS AS SEED MONEY TO PURSUE HIS PASSION AS A SPORTSWEAR DESIGNER. HE PACKED HIS BAGS AND MOVED TO NYC TO LEARN AND IMMERSE HIMSELF IN ALL THINGS FASHION.

HYDEN TOOK A SHARP LOOK AT THE MENSWEAR MARKET AND FOUND A NICHE IN DAY-TO-NIGHT DRESSING FOR MEN’S SHIRTING. BY SHORTENING THE LENGTH OF AN AVERAGE DRESS SHIRT BY TWO INCHES, MEN COULD STILL TUCK IN THEIR SHIRT AND WEAR IT TO THE OFFICE AND THEN UN-TUCK IT FOR AN EVENING LOOK. SIMULTANEOUSLY, WHILE STARTING TO DEVELOP THIS CONCEPT, HYDEN TOOK INTERNSHIPS WITH GLOBAL LUXURY BRANDS TO LEARN AS MANY FACETS OF THE BUSINESS AS POSSIBLE: A PUBLIC RELATIONS INTERNSHIP AT KCD, VISUAL MERCHANDISING AND BACK STOCK AT PRADA, PRODUCT DEVELOPMENT AT RALPH LAUREN, ETC. HE ALSO VISITED LOCAL FACTORIES IN THE TRI-STATE AREA TO LEARN DIFFERENT ASPECTS OF PRODUCTION AND MANUFACTURING.

IN HIS OFF DAYS, HE TOOK HIS FIRST SHIRTING COLLECTION DOOR-TO-DOOR TRYING TO BREAK INTO SPECIALTY STORES, WHILE ALSO SELLING THE COLLECTION ON THE WEEKENDS AT THE FLEA MARKET STYLE YOUNG DESIGNERS MARKET IN NEW YORK CITY’S NOLITA NEIGHBORHOOD.

HIS SECOND COLLECTION OF SHIRTS TOOK OFF WHEN A FEW PROMINENT SPECIALTY RETAILERS SOLD OUT OF THEIR ORDERS IN JUST A FEW WEEKS. HE EXPANDED HIS INITIAL OFFERINGS TO ALSO INCLUDE OUTERWEAR, KNITWEAR, CUT/SEW, AND SUITINGS. FROM THERE, THE HYDEN YOO MEN’S COLLECTION WAS LAUNCHED IN THE FALL/WINTER SEASON OF 2008.

HYDEN’S DESIGN PHILOSOPHY CONTINUES TO HELP MEN TRANSITION FROM DAY-INTO-NIGHT BY UTILIZING SUBTLE DETAILS TO CREATE MODERN SILHOUETTES FROM CLASSIC TAILORED SPORTSWEAR PIECES. GUIDED BY THIS PHILOSOPHY, HE CONTINUES TO STYLE AND DESIGN PIECES THAT BRIDGE THE GAP BETWEEN WALL STREET BANKERS AND BROOKLYN HIPSTERS. IN 2010, HYDEN INTRODUCED A FULL WOMEN’S COLLECTION MARRYING EFFORTLESS STYLE WITH URBAN STREET CHIC.

HYDEN HAS BEEN RECOGNIZED BY GEN ART WITH THE “FRESH FACES AWARD,” AND HAS BEEN NOMINATED AS A “RISING STAR” BY THE FASHION GROUP INTERNATIONAL.

BOTH THE MEN AND WOMEN’S COLLECTIONS HAVE BEEN FEATURED IN MAJOR FASHION AND LIFESTYLE PUBLICATIONS SUCH AS GQ, ELLE, DETAILS, WWD, NYLON, SPORTSWEAR INTERNATIONAL, COMPLEX, NUMERO, NEW YORK MAGAZINE, GLAMOUR, AND W. HYDEN YOO HAS ALSO BUILT A CULT-LIKE FOLLOWING ON MANY LARGE AND SMALL E-ZINES AND BLOGS SUCH AS HYPEBEAST, REFINERY 29, STYLE.COM, VALET SELECTISM, FASHIONISTA, AND URBANDADDY.